RESALE LISTING GUIDE

Write a listing people can trust

A trustworthy resale listing gives enough evidence about identity, condition, measurements and care for a buyer to make an informed decision remotely.

Write a factual title and opening

Name the garment type, brand when verified, main material and distinctive cut or colour. State the labelled size but avoid presenting it as a universal fit. In the first lines, give the overall condition and most material flaw. Searchable detail should improve understanding, not become a row of unrelated trend labels.

  • Use the exact product name only when it is verified
  • Describe colour in plain words alongside the photographs
  • Avoid ‘rare’ or ‘vintage’ claims without a reasonable basis

Show condition and construction

Photograph front, back, label, composition, closures, lining, hem and every defect in indirect daylight. Add close-ups of texture and wear at cuffs, underarms, seat or sole where relevant. Describe repairs, alterations, pilling, fading, odour and missing parts. A flaw disclosed clearly can still find the right buyer.

  • Do not filter or smooth the garment surface
  • Include a ruler or coin beside small marks
  • State whether accessories shown are included

Add measurements and clear terms

List flat measurements with the method used, plus stretch and fit observations based on evidence. Include care instructions from the label, dispatch or collection timing, payment route and return terms for the current channel. Answer questions in the listing when they would help everyone, and mark availability accurately after reservation or sale.

  • Measure length from a named point such as shoulder or waist
  • Keep proof of condition and handover
  • Package clean, dry clothing against weather without crushing structure

Questions, answered.

What should I do if I discover a flaw after listing?

Update the description and photographs immediately, then tell anyone already discussing the item before they decide. If the flaw changes condition materially, revise the price or withdraw the listing until repair or reassessment.

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